The Big Roundup:Black Friday and Cyber Monday 2017 SEO Tips
Black Friday SEO: Last-minute tips for the holiday season
Black Friday kicks off a shopping season that lasts through Christmas each year, with online retailers vying for the profitable attention of consumers. With spending expected to rise by 47% this year, competition will be fierce.
SEO can make a significant ecommerce contribution; some final tweaks can make the difference between rising to the top of results and languishing at the bottom of page one.
We’re already well into Black Friday. In many US stores the frenzy began last night at 10 pm or midnight (as opposed to the normal 4 am door-busting start time). People barely had time to overcome the sleep-inducing effects of L-tryptophan before getting out into the melee. And the word “melee” aptly describes the scene in a Southern California Wal-Mart store as one woman unleashed pepper spray on her fellow shoppers to prevent them from getting in her way.
Today and for the next few days people will be using a wide range of tools and resources —
Round up: Amazon Go, Black Friday data, Twitter stats, Google Optimize beta, SEO updates, and more
This week in marketing, technology, and the web: Big Black Friday and Cyber Monday sales and ad spend; new tools for A/B testing and campaign optimization; what you need to know about structured data and page markup for SEO; Amazon expands its brick-and-mortar empire with Amazon Go grocery store; stats on who’s using Twitter (and how); and new data on how Google indexes tweets.
Elegant Theme Biggest Discount of All Time on BLACK FRIDAY 2017
Black Friday only comes once a year, and when it does, we like to do something really special. Today we are offering 25% OFF EVERYTHING, the biggest discount we have ever given. This discount has only ever been offered once before (during last year's Black Friday and Cyber Monday sales), and once these sales have ended it won't be back again until next year. It will only be available for a short time, and if you miss your chance this time you will have to wait a whole year before it comes back (so act fast)!
20 PROFITABLE BLACK FRIDAY SEO TIPS TO MAXIMIZE HOLIDAY REVENUE
This post was updated on 10/30/2017
Black Friday can be an incredible time for online marketers to target time-sensitive keywords that can result in immediate sales. However, this intense weekend holiday shopping spree is often a last-minute effort by many E-Commerce marketers. Get ahead of the curve with these Black Friday SEO tips, and you’ll have a better chance of raking in more holiday shopping sales this coming Black Friday.11 Last-Minute SEO Tips to Get Ready for Black Friday and Cyber Monday
Regardless of whether or your website is strictly e-commerce or the digital face of your brick and mortar business, a strong web presence is a must – especially if you want to appeal to customers on the two biggest holiday sales of the season, Black Friday and Cyber Monday.
On Black Friday and Cyber Monday 2015, online retailers enjoyed an increase in sales of approximately 15 percent over the previous year. Over 103 million customers spent more than 7.5 billion dollars online over the Thanksgiving weekend, resulting in record-breaking sales for online retailers. 2016 is expected to be just as crazy, and Rene Kirschbaum, director of BlackFriday.fm, has already predicted that “the Black Friday and Cyber Monday sales are going to be bigger than ever this year.”
6 Most Effective eCommerce SEO Strategies for Black Friday
Posted on June 21, 2017 by Helen Trendell The demand was particularly high last year, as revealed in our Black Friday Early Analysis which showed Google’s data on search behaviour for category-specific Black Friday offers and brand specific Black Friday deals.
Not only can the Black Friday start to the Christmas shopping splurge, get sales off to the best possible start this year, but the campaign interaction value can deliver long term domain authority and retargeting opportunities that extend the return on investment across many years to come.
So from our experience of running over 350 digital marketing campaigns since 2011, here’s her 6 most effective eCommerce SEO strategies for Black Friday mastery:
"Your target audience is likely going to be browsing holiday gift options during Thanksgiving week while on the couch, in the bathroom, in the car, and anywhere else where they have down-time without a desktop or laptop computer nearby. If your website is not mobile friendly (including your checkout process), your conversions will struggle. "
ReplyDelete#Tip 1 of X.
Ensure your website is mobile friendly and ready for conversion.
According to Google’s July 2016 report:
ReplyDelete70% of shoppers are unsure of what to buy.
Video is an important content medium for shoppers, and 70% of holiday gift guide videos are viewed by holiday shoppers on mobile phones.
Users are usually searching for holiday gifts using “best” in their query.
Mobile in-store searches are up by over 30%.
Here are some SEO tips to help optimize your online content for the holiday shopping season.
#1. Create holiday shopping content now
#2. Create holiday shopping videos
#3. Ensure your website is mobile friendly.
#4. Curate your best reviews with your products to increase percentage purchases from in-store mobile researchers.
#5. Research your keywords with Google Suggest.
#6. Use Google’s “Searches related to…” feature at the bottom of Google search results to see what other keyword phrases are popular.
#7. Target queries with “best” in the query phrase.
#8. Use holiday-related keywords that you would type in if you were shopping for your products
#9. Use the current year in your holiday content or promotional.
#10. Keep the year out of your friendly URL.
#11. Use images and optimize the alt tags for your holiday-related keywords
#12. Build links to your Black Friday content early. Just as with tip #1 above, you should build links to your post early to ensure that Google indexes it and builds credibility for your post early, to ensure optimal search engine rankings.
#13. Consider the upcoming holiday, we still have Xmas, Boxing Day, New Year and other local holidays.
#14. Clearly state your offering ( call to action)
#15. Use more text than images.
#16. Consider paid listings, paid google adword, facebook and instagram ad, twitter for business etc.
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